emailsuppressionunsubscribebouncecomplaintrestore

Understand the Suppression Center

See why an address should not receive campaigns.

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Understand the Suppression Center

Suppression protects recipients and sending reputation by excluding addresses with unsubscribe, bounce, or complaint status.

Where to find it: Admin → Email Campaigns → Suppression

What to do

  1. Search the address in the Suppression Center.
  2. Review the reason and event details.
  3. Correct the underlying contact data when appropriate.
  4. Restore only when the interface allows it and you have a legitimate, verified reason.

Good to know

  • Do not restore someone who unsubscribed unless they have clearly requested to subscribe again through an approved path.
  • A hard bounce usually means the address should be corrected, not retried.

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