Understand the Suppression Center
Suppression protects recipients and sending reputation by excluding addresses with unsubscribe, bounce, or complaint status.
Where to find it: Admin → Email Campaigns → Suppression
What to do
- Search the address in the Suppression Center.
- Review the reason and event details.
- Correct the underlying contact data when appropriate.
- Restore only when the interface allows it and you have a legitimate, verified reason.
Good to know
- Do not restore someone who unsubscribed unless they have clearly requested to subscribe again through an approved path.
- A hard bounce usually means the address should be corrected, not retried.
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