Why Analytics Counts Do Not Match
Two screens can show different counts without either being broken because they measure different events, people, statuses, or time windows.
Where to find it: the relevant Analytics, CRM, Live, or campaign report
What to do
- Set the same timezone and date range.
- Clear filters and compare the exact metric definition.
- Check whether the screen counts sessions, visitors, contacts, messages, or events.
- Account for anonymous visitors and later identity matching.
- Use an example record and timestamp when asking Help.
Good to know
- Live activity is temporary; historical reporting is processed differently.
- Email sent, delivered, opened, and clicked are separate counts.
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