Analytics & Tracking
Read visitor, lead, campaign, and marketing activity.
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Build a Market Chart
Turn available project data into a clear chart for analysis or publishing.
Configure Monthly Market Intelligence
Choose the market, home types, and publishing mode for market reports.
Economic Insights Settings
Turn the public economy page on or off, choose the market it speaks to, and decide whether it appears in your site menu.
Analytics Overview
Know which dashboard to use for live, historical, contact, and campaign questions.
Use Live Visitor Analytics
See active visitors, their current page, journey, and available actions.
Read the Activity Feed
Scan recent visitor and contact events across the site.
Read a Visitor or Lead Journey
Connect pages, listings, forms, and communication into useful context.
Understand Lead Sources and UTM Tags
See which campaign or link brought a visitor into the site.
Set Up Marketing Tracking Pixels
Add supported marketing tags without editing site code.
Set Up Site Tracking for an External Website
Connect supported visitor activity from another site.
Why Analytics Counts Do Not Match
Compare time range, filters, identity, channel, and event definitions.